Philana Bouvier - Panel Speaker, Empowering the Next Generation of Female Leaders Philana leads new business development at Young’s Market Company and is responsible for lead generation, prospect management, and new supplier engagement. Philana actively partners with Young’s current and potential suppliers to capitalize on market and category opportunities. Shortly after Philana joined Young's in 2010, she took on the leadership role of General Manager for Young’s Hawaii business unit – a move that would make her the industry’s first non-family, female executive to lead statewide sales, marketing, and operations for a major alcohol distributor in the United States.

Prior to joining Young's, Philana served as co-founder and CEO of Waiwera Artesian Water USA. Philana also owned and led B&Co., a boutique brokerage firm specializing in distributor sales support and delivering exceptional client experiences for suppliers.

Philana is the 2019-2020 Chair of the Women’s Leadership Council (WLC) for the Wine & Spirits Wholesalers of America (WSWA), and one of the founding members of the Advisory Board. She also serves as an officer for WSWA’s Council of Leadership Development. In the community, Philana is involved in the Boys & Girls Club of Hawaii as a Corporate Board Member and serves on the Advisory Council for the Bone Marrow Foundation based in New York City.

Philana’s university studies in European history led her to St. Peter’s College, University of Oxford. Her interests include international travel, fine arts, chamber music, and sharing her culinary skills with friends and family. Philana lives in San Francisco, California.

Meg Crofton - Keynote Speaker
Meg Crofton is a 35-year veteran of The Walt Disney Company. She retired from her position as president of Walt Disney Parks and Resorts, U.S. and France in 2015 and currently mentors and speaks on a wide range of leadership issues while serving on multiple boards.

Throughout her Disney career, Meg held multiple executive positions in both operating and functional areas, as well as key leadership roles in the opening of many domestic and international properties. In her last role she was responsible for the operations of the company’s theme parks and resorts in Florida, California and France and led a workforce of over 100,000. In addition, she led the global division’s functional lines of business which included food and beverage, merchandise, hotel and park operations, facilities/maintenance, safety and security. Prior to this, Meg served as the fourth president of the Walt Disney World Resort, the world’s premiere vacation destination. During her tenure, she led the largest expansion in the history of the Magic Kingdom Park, launched the expansion and rebranding of the property’s retail, dining and entertainment complex, and was at the forefront of the award-winning MyMagic+ technology initiative aimed at transforming the guest experience.

Meg is widely known and respected for her outstanding leadership and passion for a world-class customer and employee experience. She believes that when great brand, culture and leadership are present, employees in any organization can make “magic” happen. Upon her retirement from Disney, Meg received the company’s highest honor– a dedicated window on Main Street, U.S.A. in the Magic Kingdom Park which celebrates her legacy of mentoring and leadership development.

Meg is committed to giving back through volunteer service. She has served as an executive leader on the following boards: Board of Trustees for Rollins College and the University of Central Florida (the second largest university in the United States), the Central Florida Economic Development Commission, the Mayor’s Commission to End Homelessness, the executive committee to build the Dr. Phillips Center for Performing Arts, and the Board of Orlando Health (a $2B notfor-profit hospital system). She was honored by the Metro Orlando Economic Development Commission with their James B. Greene award in 2014, and was named Junior Achievement’s Mid-Florida Hall of Fame Laureate in 2017. Meg earned both her bachelor’s degree in marketing and her MBA from Florida State University. She was inducted into the FSU College of Business Hall of Fame in 2008 and recognized with the university’s Distinguished Alumni Award in 2013.

Meg and her husband, Rich, now reside in Northern California and she continues her dedication to what she calls her “heart work” - helping leaders realize their full potential. She is a frequent featured speaker on topics such as change management, customer service, employee experience, culture building and digital transformation. She also mentors leaders on strengthening their personal brand, team leadership and interpersonal communications. She encourages them to see that their authentic combination of all of these attributes drives business performance. Meg’s ability to listen and to understand an individual’s unique strengths and potential, in combination with her willingness to share her own leadership stories and lessons learned, offers growth insights for aspiring leaders.

Alexis Diaz - Keynote Moderator
Alexis Diaz is an executive coach, advisor, operator, and general counsel with over 15 years of experience starting and building businesses, creating innovative offerings, setting strategy, and inspiring teams to achieve exceptional results. Alexis serves as an advisor to Landit.com, an online platform of tools and resources for the professional development of women leaders, where she coaches and advises the co-founder on strategy and the accelerated growth of the startup. Alexis also serves as an advisor to Alpha Edison, an early stage venture firm, where she coaches and convenes the firm’s network of founders, operating executives, and investors, providing opportunities for leaders to grow and learn from one another.

Previously, Alexis was Senior Advisor, Senior Vice President & Chief Legal Officer to Jordan Park, a multi-family office serving a community of clients – entrepreneurs, founders, executives and their families and foundations – with over $10 billion in assets under management. Alexis and her founder partner started Jordan Park in 2017 from the ground up.

Prior to Jordan Park, Alexis was Managing Director of G100 Network, a private network of executive learning communities. As a leader of the business, Alexis worked with c-suite executives of some of the world’s most recognized companies, including Procter & Gamble, Apple, Bank of America, Ford, Levi Strauss, and Goldman Sachs, to develop programs for executives to learn from each other in an off-the-record environment. In parallel with running G100 Network, Alexis served as General Counsel of G100 Network’s parent company, G100 Companies, a private partnership of five professional services businesses.

Alexis also currently serves as a director on the Vanguard Leadership Board to advise on programming and growth for the Aspen Institute, the world-renowned nonpartisan forum for values-based leadership and the exchange of ideas. Alexis also moderates leadership seminars for the Institute. She is an advisor to the board of FRED Leadership, a nonprofit community that connects and inspires inclusive and transformational leaders, and a dedicated member of Young Presidents Organization (YPO).

Alexis earned a JD from Stanford Law School, an MA from the University of Chicago, and a BA from Santa Clara University, where she was Valedictorian.

Susan Freeman - Breakout Session Speaker, Unconscious Bias
Susan’s goal is to help women in business communicate effectively with the world -- and to help men communicate effectively with women in business! Susan’s training draws on her experiences as a sales executive in the financial services industry, her business development and leadership training in the legal industry, and her graduate-level studies in Communication.

Susan’s passion for helping women succeed is long-standing. She co-founded “Women’s Business Connection” in Massachusetts and “Girl Power” with over 6,000 followers. She also teaches “Girls in Politics,” a program created to introduce girls to politics, policy, and the branches of government. Susan is currently enrolled in Cornell University’s “Institute for Women’s Entrepreneurship.” Her enthusiasm for the benefits of building meaningful relationships has made her a great connector and as such, she has over 15,000 followers on social media. As an ENFJ, she excels at building relationships and teaching others to do the same. She helps professionals communicate effectively in order to develop new business. She trains professionals to use client-centric insights to assess needs and identify solutions that meet strategic goals.

Susan has worked with some of the most prestigious law firms and financial services institutions in the world. She was graduated with honors from Hawaii Pacific University with a Master of Arts degree in Communication and she was graduated from Louisiana State University with a Bachelor of Arts degree in both Political Science and Journalism, with a minor in Marketing. She also studied Marketing at Northeastern University in Boston. Susan has lived in Louisiana, Switzerland, Italy, Massachusetts, Hawaii, and now, California. Throughout her sojourns, she has developed a large, interconnected circle. Susan lives in the Bay Area with her husband, Mike Futrell and their son, James.

Sarah Graves - Breakout Session Speaker, Leadership Styles

Sarah Graves, PCC, is the Chief Relationships Officer for inviteCHANGE, LLC. In her role, she is responsible for developing ongoing relationships with organizations and individuals for professional coaching, learning and development and coach-centered culture consulting. She is on the executive leadership team that has grown inviteCHANGE double digits for three years in a row, transitioned from a local NW company into national reach and, as of 2019, has scaled to a global reach and impact.

She is an ICF-credentialed coach partners with clients to design and implement their individual development plans to create the life, career and leadership they envisioned for themselves. She currently volunteers with the ICF (International Coach Federation) OR Charter Chapter as the President of the Board of Directors where she has been a champion for the profession of coaching as a thought leader in the community. She initiated the first pro bono clinic to provide coaching for nonprofit leaders and teams, which is celebrating its 5 th year in May and now has dedicated Pro Bono Director.

Prior to inviteCHANGE, Sarah worked in the hospitality industry with Kimpton Group as opening general manager for top Zagat restaurants in San Francisco and transitioned to the wine industry where she recruited, educated and trained teams with Kendall Jackson Winery, Artisans & Estates and Corterra Wines moving to the Young’s Market Company Northwest executive team in 2005. One of her fondest programs there was to partner with Oregon wineries and create the Pinot Passion program, leading the YMCO sales team to a 63% growth in Pinot Noir cases and 166% growth in distribution from 2012 to 2014.

Sarah has been with inviteCHANGE for 4 years and resides in Beaverton, Oregon. She graduated from Portland State University with a BS degree majoring in Political Science.

Sharelle Klaus - Panel Speaker, Empowering the Next Generation of Female Leaders

As the visionary behind DRY Soda Company, Sharelle Klaus has always had a passion for the culinary world and celebrating each part of a meal – including the beverage. After having four children, she didn’t want to let a lack of wine or cocktails stop her from creating a great pairing. Klaus recognized an absence of refreshing, clean, non-alcoholic options in the market, and became determined to create the first line of botanical bubbly that was worthy of meal pairing. She believed savory and sweet flavors more commonly used in cuisine could offer exciting compliments to her favorite meals. In 2005, Klaus crafted the first batches of DRY Sparkling s in her home kitchen and officially launched DRY Soda Co. a few months later. In 2018, she launched DRY Soda Co.’s second brand – DRY Zero Sugar organic sodas – to bring that same elevated experience to consumers seeking a better sugar-free soda option.

Klaus brings nearly two decades of entrepreneurial, financial and technology industry experience to her role as CEO at DRY, and oversees all marketing, strategic planning and innovation for the brand. With guidance from some of the Pacific Northwest’s best chefs and a savvy corporate team, Klaus pioneered a new category of sparkling beverages, fearlessly leading DRY’s aggressive growth in a male dominated industry. Prior to founding DRY, Klaus worked as a consultant for Infrastructure Management Group and Price Waterhouse. She also served as president of the Forum for Women Entrepreneurs, where she drove strategic development of programs, events and fundraising for the organization’s 250+ Seattle-area members. Klaus has been featured by Huffpost, Forbes, BevNET, Seattle Magazine, Imbibe, and was honored by Seattle Business Magazine as one of its 2018 CEOs of the year.

With a keen appreciation for humor and wit, Klaus is an avid supporter of entrepreneurship and frequently speaks at professional conferences, workshops, and the University of Washington Business School, where she also participates as a judge for the Michael G. Foster’s School’s well-known business plan competitions. She is also a board member of the Aliados Foundation that builds resilient community business based on biodiversity in the Andes and the Amazon—and connect them to markets across the globe. Klaus graduated from Seattle Pacific University with an undergraduate degree in political science, and currently resides in Seattle, Wash.

Jason Parks - Breakout Session Speaker, Next Gen Marketing Solutions
As chief growth officer, Jason oversees all of Barkley’s client relationships as well as business development for the 400 person agency. He has helped spearhead the growth of Barkley over the past 5 years, leading Barkley to become one of the largest independent marketing agencies in the country.

Jason is a frequent speaker on marketing, consumer trends and innovation with more than 20 years of brand marketing consulting experience. As Chief Growth Officer, Jason applies trends to create marketing and innovation best practices for clients like E&J Gallo, Dairy Queen, Hershey, Del Taco, Planet Fitness and Haribo to name a few.

Jason will share insights on how to connect your brand with modern consumer expectations. He’ll share new data on Gen Z and how they differ from Millennials and previous generations. Gen Z is already one of the most powerful consumer forces in the market, Gen Z –born between 1996 & 2010—is driving a new era of empowered consumerism. Gen Z is already on track to become the largest generation of consumers by the year 2020, and they account for $29 to $143 billion in direct spending.

He’ll share several real-world examples of brands in the wine industry and outside that are doing it right. He will help us nderstand how today’s young adults are rewriting the rules for brand behavior through their “old school” values, new American pragmatism and desire to co-create the new rules of marketing.

Susan Sokol Blosser - Welcome Speaker

Susan Sokol Blosser, wine industry pioneer, community leader, environmental advocate, and author, is a contemporary Oregon icon. When women were rarely decision makers in business or agriculture, Susan distinguished herself in both. Sokol Blosser Winery under her presidency became known as one of the most innovative and respected Oregon wineries.

Susan holds a B.A. from Stanford University, an M.A.T. from Reed College, and an Honorary Doctorate of Public Service from the University of Portland, citing her entrepreneurship within the context of environmental and social responsibility. She holds a Lifetime Achievement Award from the Oregon Wine Board and was the first non-Californian woman inducted into the national Women for WineSense Hall of Fame.

She and her husband, Russ Rosner, Sokol Blosser’s Winemaker Emeritus, live at the vineyard with two cats, 12 hens, one rooster, and 2 Tibetan Terriers.

Deborah Steinthal - Panel Moderator, Empowering the Next Generation of Female Leaders
Deborah Steinthal is Founder and Managing Director of Scion Advisors, a leading boutique, strategy consulting firm serving the U.S. wine industry. She has worked alongside over 150 wine business owners and CEOs, with a proven approach enabling them to position for growth or for exit.

Deborah’s expertise is in the area of business growth strategy, family/private business transformation, and board and leadership development.

A former technology executive at Oracle, Lockheed Martin Research Labs and four startups, Deborah has a passion for collaborating with talented business leaders – enabling them to realize their core purpose by envisioning new scenarios and transforming their companies from startup to enormous success.

Deborah has rare insights into the incredible resilience of female leaders who fashion their own success. She appreciates what it takes to break through the perennial glass ceiling and build credibility across large corporate, as well as small, entrepreneurial enterprises – globally. An executive inside male dominant industries such as tech and aerospace and defense – she was selected for Lockheed’s prestigious leadership development program which included an executive MBA and formal mentoring by the Division President.

Over the last 15 years, she has keenly focused on empowering dozens of next generation female wine leaders through formal coaching and other development tools and structures. She has moderated a uniquely successful CEO Roundtable program for over 15 years in the Oregon and California wine industries. One of these, all female, included Margaret Duckhorn, Carolyne Wente, Judy Jordan, Eileen Crane – among other all time, inspirational female wine leaders.

Born in Lima, Peru, raised in Belgium and Germany, Deborah has lived, worked and travelled globally, and is now based out of McMinnville, Oregon. She is broadly published in the national business press, an invited speaker, panelist and widely quoted for research on key practices, such as such as Wine Family Business Transition.

Cheryl Strayed - Keynote Speaker
Cheryl Strayed is the author of the #1 New York Times bestselling memoir Wild, the New York Times bestsellers Tiny Beautiful Things and Brave Enough, and the novel Torch. Wild was chosen by Oprah Winfrey as her first selection for Oprah's Book Club 2.0. Strayed's books have been translated into nearly forty languages around the world and have been adapted for both the screen and the stage.

The Oscar-nominated movie adaptation of Wild stars Reese Witherspoon as Cheryl and Laura Dern as Cheryl's mother, Bobbi. The film was directed by Jean-Marc Vallée, with a screenplay by Nick Hornby. Tiny Beautiful Things was adapted for the stage by Nia Vardalos, who also starred in the role of Sugar/Cheryl. The play was directed by Thomas Kail and debuted at The Public Theater in New York City in a sold-out run in 2016.

Strayed's essays have been published in The Best American Essays, the New York Times, the Washington Post Magazine, Vogue, Salon, The Sun, Tin House, The New York Times Book Review, and elsewhere. Strayed is the co-host of the New York Times/WBUR podcast Dear Sugars, which originated with her popular Dear Sugar advice column on The Rumpus, and she's the co-author of The Sweet Spot advice column in the New York Times Thursday Styles section. Strayed holds an MFA in fiction writing from Syracuse University and a bachelor’s degree from the University of Minnesota. She lives in Portland, Oregon with her family.

Join us on July 8, 2019 at Willamette Valley Vineyards! Register now


Women have long led the way in the Oregon wine industry with many of our founding families full of strong, independent women. Continuing on this tradition, a group of Oregon wine industry members came together to establish Women in Wine: Fermenting Change in Oregon dedicated to advancing and supporting women in all facets of the Oregon wine industry.

Through this annual event, we seek to elevate and inspire, developing change leaders, and role models for the wine industry: advocating and activating for diversity and gender equality, and fostering mentorship to be a strong example for the wine industry.